06
BCN City Tourisme
Product Design
Oct ‘21
Product Designer
The Barcelona City Tourisme Board wanted to launch a tourism campaign directed at Israeli tourists. A new promotional website and marketplace to book directly for activities in Barcelona were introduced.
Visual Design
Stakeholder Management
User Research
Product Design
The Problem
Barcelona wanted to create custom website campaigns that could sell their experiences and attractions, while also promoting travel to the city and greater Catalunya region. They were operating with and old website, and did not have the means of adding, editing and managing activities.
The Solution
Provide an all in one soultion that allows customers to take bookings directly from their website, and mangage their business in one centralized platform.
// The Process //
Research
Kickoff
Barcelona City’s Marketing Team had provided an marketing spec doc that gave us a starting point on who the user was, organizational goals, and some background research of the Israeli Market. This also included preliminary content strategy that highlighted Jewish historical monuments and heritage in the city. With that information, we were able to start the project off to analyze other tourism board campaigns to build a roadmap of the project.
Competitive Analysis
Barcelona City’s Marketing Team had provided an marketing spec doc that gave us a starting point on who the user was, organizational goals, and some background research of the Israeli Market. This also included preliminary content strategy that highlighted Jewish historical monuments and heritage in the city. With that information, we were able to start the project off to analyze other tourism board campaigns to build a roadmap of the project.
Mood Board
We looked a various country's tourism board websites to draw inspiration for the client. We included Barcelona's current website to take the foundational branding, logos and colors.
Design
Wireframes
High Fidelity Mockups
Launch
Conclusion
Outcome
Barcelona City Tourism’s site is curently live and expected to launch the campaign to Israel by April 2022. For the first time the city is able to have a customized web campaign with bookable products their city staff can easily manage.
