Allē Subscription Experience

Project Overview

Transforming compliance into opportunity

As Allē for Business grew to serve thousands of users, premium features were still offered for free despite legal requirements for a paid subscription model. I was asked to create a system that met those obligations and established a new revenue stream.

The Goal

A flexible subscription system for business users

The team needed to introduce two pricing tiers and give practices clear tools to manage, downgrade, or cancel plans. We worked toward a launch in the second half of the year with transparency and user control as non-negotiable principles.

The Problem

Building a subscription model from the ground up

Allē had no subscription framework. The team had to define the entire experience, from tiers and feature comparison to upgrades, downgrades, and cancellation, while meeting a legal limit on how many users could receive value-added features for free.

Research & Ideation

Learning from the best SaaS subscription patterns

I studied leading SaaS products to understand how they structured tiers, communicated feature value, and handled plan management. Those patterns became a set of directions that we tested with stakeholders and refined around Allē’s needs.

The Solution

A clear, two-tier pricing model

A grid-based comparison made the value of each plan easy to understand, while integrated controls let practices upgrade, downgrade, or cancel without calling support.

Impact & Reflection

Compliance, adoption, and a foundation for growth

After launch in January 2023, 100% of Allē for Business users moved onto a free subscription tier and 43% opted into a Pro Plan trial. The model unlocked feature testing, met legal requirements, and established a path to recurring revenue.

The project deepened my experience designing subscription and payment systems at scale, especially where legal compliance and cross-functional alignment shape the product architecture.